Akio Morita Quotes
105 Akio Morita Quotes (Sony Quotes)
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The first task of a company director is to make decisions.
Akio Morita
Everybody makes mistakes.
Akio Morita
[On the Sony Walkman] I just knew that this device would be a success.
Akio Morita
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
A company will get nowhere if all of the thinking is left to management.
Akio Morita
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
Akio Morita
Curiosity is the key to creativity.
Akio Morita
Exercise, practiced hard, is good not only for the heart, but also for the mind…
Akio Morita
You could say that the only sure thing is that in business there are no sure things.
Akio Morita
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita
Managing is not reigning.
Akio Morita
Putting people down, because they lack diplomas or because they’re having trouble with a certain job, is a sign of incompetence.
Akio Morita
Succeeding by creating conflict is impossible.
Akio Morita
Whatever your capacities are, whatever your successes, your shrewdness, your dexterity, the future of your business is in the hands of the people you have hired.
Akio Morita
I discovered very quickly that in Western countries, employers would get rid of some personnel when a recession seemed imminent. It was a shock to me…
Akio Morita
In periods of prosperity, we increase the number of our employees with great prudence.
Akio Morita
In the business world, you have exams every day.
Akio Morita
We insist that all of our employees contribute their minds.
Akio Morita
There is no secret ingredient, no cabalistic formula that can explain the success of the most prosperous Japanese companies.
Akio Morita
No theory, no plan, no system of government can assure the success of an enterprise. Only people can do that.
Akio Morita
It was my intuition that convinced me the Walkman would be a great success…
Akio Morita
I said… ‘If we haven’t sold 100,000 Walkmans from now to the end of the year, I will resign from my position as President of the company.’ I just knew… [it] would be a success.
Akio Morita
Don’t forget that the people you’re selling to are as egotistical as you are.
Akio Morita
The public does not know what is possible. We do.
Akio Morita
Think global, act local.
Akio Morita
You must not expect the customer to understand the benefits of your technologies. That’s your job!
Akio Morita
Competition makes us work hard.
Akio Morita
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Akio Morita
Don’t be afraid to make a mistake. But make sure you don’t make the same mistake twice.
Akio Morita
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
From a management standpoint, it is very important to know how to unleash people’s inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Akio Morita
I believe people work for satisfaction. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
My solution to the problem of unleashing creativity is always to set up a target.
Akio Morita
I established the rule that once we hire an employee, his school records are a matter of the past, and are no longer used to evaluate his work or decide on his promotion.
Akio Morita
We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita
The key factor in industry is creativity.
Akio Morita
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Akio Morita
The investor and the employee are in the same position, but sometimes the employee is more important, because he will be there a long time whereas an investor will often get in and out on a whim in order to make a profit.
Akio Morita
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