Alan Sugar Quotes

160 Alan Sugar Quotes

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You need to build up trust with your suppliers. Treat them as if you have a tax bill or electricity bill. They must be paid on time. There is nothing wrong in establishing extended terms, such as between thirty and sixty or even ninety days. The suppliers will go along with it if you build a history of trust with them. But never buy more than you would normally buy just for the sake of it.
Alan Sugar

You have to pay, and you can only pay if you sell and, by that, I mean make a profit, not just turnover.
Alan Sugar

Do not rely upon any government to assist you in running your business.
Alan Sugar

England has the most successful league in the world, the Premier League. Successful because it generates the most amount of money.
Alan Sugar

I don’t like the idea of being put to sleep and being totally out of control.
Alan Sugar

You don’t want to be ditching a plane over the sea, I can assure you.
Alan Sugar

I’ve always advocated that if someone has plastered me on the front page of a newspaper with some pack of lies, then when they apologise, their apology should be of the same size and prominence and in the same position in the newspaper. However, for some reason or other, the law says not.
Alan Sugar

On the one hand, if a high profile person is so stupid to place themselves in a compromising position, one could argue: why should the courts protect them? On the other hand, does being famous means that you should have less privacy than other people?
Alan Sugar

The way I see it, you can’t have it both ways.
Alan Sugar

My wife and some of my children often ask me why I’m continually arguing with the media. Well, that’s because of my make-up.
Alan Sugar



You don’t need to be frightened of the media if you have no skeletons in your cupboard… The fact is… I have got nothing to hide.
Alan Sugar

Be under no illusion, the impact of a good advertising campaign really does shift stuff off the shelves, no question about it, but in this day and age it’s getting harder and harder to have the impact you used to achieve when there were just a few limited ways in which to advertise.
Alan Sugar

When Google first came to the market as a glorified search engine, people started to question their business model – where were they going to make money? Well they’re not questioning it now!
Alan Sugar

There’s another phenomenon which always fascinates me – when something starts to work and becomes hot, suddenly it’s the idea of the advertising fraternity, never mind you’ve been telling them about it for the past five years. No, it’s now their idea…
Alan Sugar

Can you imagine not only telling your doctor what’s wrong with you, but also telling him what drug you want? It would go down like a lead balloon.
Alan Sugar

I am personally sick and tired of listening to so-called entrepreneurs complaining about how the banks and the government are not helping them in their businesses.
Alan Sugar

Don’t… rely on the government or banks or anybody else to give you ideas. Unless you sign on to the fact that it is you alone that runs your business, you will be going down the wrong road. It’s all about you.
Alan Sugar

Banks are businesses, just like yours. They are there to make money from their customers and, just like you, the more customers they have, the more they will make for their shareholders.
Alan Sugar

[On Richard Branson] He has a way of not getting involved in detail – he recruits lieutenants who understand it. I could tell you where the last bolt in my company is; what room, which drawer. It’s not clever, but it’s something I do.
Alan Sugar

[In 1986 on an offer of 5 million pounds for Clive Sinclair’s failing Sinclair business.] If you want it it’s there if you don’t I’m leaving and getting on a plane for my holidays – end of story. [The bankers and creditors took it.]
Alan Sugar



I’ll run my company the way I want to. Not the way some twat in the City wants me to.
Alan Sugar

He can stick his bloody share certificate right where the sun don’t shine, as far as I’m concerned.
Alan Sugar

I was never going to be a rabbi or a priest… I was a salesman.
Alan Sugar

You need to set aside a day per week where you divorce yourself from the day-to-day activity of your company. You must have someone inside the company who you trust. God forbid you ever got run over by a number 6 bus. Think of that person, who would have to take control and put that person in control for a day.
Alan Sugar

I started my business in so called ‘recessionary’ times….
Alan Sugar

I do what I want.
Alan Sugar

When I started my business in ‘68 I set myself targets for making 60 pounds a week.
Alan Sugar

[Rather than calling oneself an entrepreneur.] Aspiring to be an entrepreneur is better business terminology.
Alan Sugar

I successful business entrepreneur needs to exploit the market for the sector that they’re in.
Alan Sugar

That’s what successful business is all about – spotting new opportunities and exploiting them.
Alan Sugar



Most success stories in expansion of business is based upon enhancements, learnt from the core business that you’re already in – adding additional features to products, expanding product ranges. Ideas that come from what you’re already doing, particularly in manufacturing your own employees could come up with some spark of genius streamlining the production process that you may never have thought of before…
Alan Sugar

You don’t just fancy yourself in business, there has to be some idea that you’re an expert in that you’ve attained some expertise in.
Alan Sugar

Mary Poppin’s I am not.
Alan Sugar

I don’t care what you call me. You could call me Alan as far as I’m concerned.
Alan Sugar

An entrepreneur… is someone that has something which is inbuilt inside them. You either are one are you’re not.
Alan Sugar

The family ethos was to work hard because there was no other way to get any money.
Alan Sugar

Everybody needs some money.
Alan Sugar

Bringing out a new product is like scoring a goal… or winning the league.
Alan Sugar

The last time I had a den I was nine years old.
Alan Sugar

I started from nothing…
Alan Sugar


Bonus

[On Alan Sugar] Probably Britain’s greatest entrepreneur.
Rupert Murdoch



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