Brian Tracy Quotes

455 Brian Tracy Quotes

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Whatever you believe with emotion becomes your reality. You always act in a manner consistent with your innermost beliefs and convictions.
Brian Tracy

Think before you act and then act decisively. Fortune favors the brave.
Brian Tracy

I found every single successful person I’ve ever spoken to had a turning point. The turning point was when they made a clear, specific unequivocal decision that they were not going to live like this anymore; they were going to achieve success. Some people make that decision at 15 and some people make it at 50, and most people ever make it at all.
Brian Tracy

Every great leap forward in your life comes after you have made a clear decision of some kind.
Brian Tracy

Resolve to pay any price or make any sacrifice to get into the top ten percent of your field. The payoff is incredible!
Brian Tracy

Be absolutely clear about who you are and what you stand for. Refuse to compromise.
Brian Tracy

Integrity is the foundation upon which all other values are built.
Brian Tracy

Truthfulness is the main element of character.
Brian Tracy

Deal honestly and objectively with yourself; intellectual honesty and personal courage are the hallmarks of great character.
Brian Tracy

Character is the ability to follow through on a resolution long after the emotion with which it was made has passed.
Brian Tracy



Confidence on the outside begins by living with integrity on the inside.
Brian Tracy

The future belongs to the competent. It belongs to those who are very, very good at what they do. It does not belong to the well meaning.
Brian Tracy

People create their own success by learning what they need to learn and then by practicing it until they become proficient at it.
Brian Tracy

Every study of high achieving men and women proves that greatness in life is only possible when you become outstanding at your chosen field.
Brian Tracy

The foundation of lasting self-confidence and self-esteem is excellence, mastery of your work.
Brian Tracy

One of the best uses of your time is to increase your competence in your key result areas.
Brian Tracy

Only undertake what you can do in an excellent fashion. There are no prizes for average performance.
Brian Tracy

Everyone is in the business of customer satisfaction. Who are your customers and how are they doing?
Brian Tracy

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.
Brian Tracy

You keep customers by delivering on your promises, fulfilling your commitments and continually investing in the quality of your relationships.
Brian Tracy



If your job is customer satisfaction, your real job title is Problem-Solver.
Brian Tracy

Offer your customers a long-term relationship, then do everything possible to build and maintain it.
Brian Tracy

Express your admiration for the traits, possessions or accomplishments of your customer. Little things mean a lot.
Brian Tracy

Money is hard to earn and easy to lose. Guard yours with care.
Brian Tracy

Successful people save in prosperous times so they have a financial cushion in times of recession.
Brian Tracy

Those who start with too little money are more likely to succeed than those who start with too much. Energy and imagination are the springboards to wealth creation.
Brian Tracy

Financial security and independence are like a three-legged stool resting on savings, insurance and investments.
Brian Tracy

Love only grows by sharing. You can only have more for yourself by giving it away to others.
Brian Tracy

Perhaps the most important word in success and happiness is the word, “ask.”
Brian Tracy

Always give without remembering and always receive without forgetting.
Brian Tracy



Ask for what you want. Ask for help, ask for input, ask for advice and ideas – but never be afraid to ask.
Brian Tracy

Develop a benevolent world view; look for the good in the people and circumstances around you.
Brian Tracy

An average person with average talent, ambition and education, can outstrip the most brilliant genius in our society, if that person has clear, focused goals.
Brian Tracy

The establishment of a clear, central purpose or goal in life is the starting point of all success.
Brian Tracy

Goals in writing are dreams with deadlines.
Brian Tracy

Committing your goals to paper increases the likelihood of your achieving them by one thousand percent!
Brian Tracy

Rewrite your major goals every day, in the present tense, exactly as if they already existed.
Brian Tracy

Set peace of mind as you highest goal and organize your entire life around it.
Brian Tracy

Happiness and high performance come to you when you choose to live your life consistent with your highest values and your deepest convictions.
Brian Tracy

The kindest thing you can do for the people you care about is to become a happy, joyous person.
Brian Tracy



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