Estee Lauder Quotes

102 Estee Lauder Quotes

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[On being a student in high school experimenting with cosmetic applications] I’d run home to practice being a scientist.
Estee Lauder

I knew that women would not buy cosmetics in garish containers that offended their bathroom décor. I wanted them to be proud to display my products.
Estee Lauder

I’d make every woman who stopped to look. I would show her that a three-minute makeup could change her life.
Estee Lauder

The best way to apply fragrance ... is to spray it into the air and walk into it.
Estee Lauder

[On making a new perfume at age seventy-seven] I wanted a new fragrance, so I started mixing the finest oils and essences. I worked on one, and that came out lovely. I worked on another and that came out lovely. I put them together and that came out beautiful.
Estee Lauder

[On naming her new perfume and on receiving samples some of friends and associates said it was ‘beautiful’] That’s good enough for me, we’ll call it Beautiful. I’m so tired of all those sexy names that are being used to sell perfume. If you’re beautiful, you’re also going to be sexy – you just don’t have to talk about it.
Estee Lauder

[On her own customers] We’re too fine, and more important, too smart, to be taken in by crudeness. [These women were] Elegant achievers.
Estee Lauder

[To Neiman Marcus saleswomen] Every one of you can be an Estée Lauder. You’re beautiful. No matter how old you are, you can always feel like a bride. Now I am going to show you my new commercial. It’s going to be on television through the world!
Estee Lauder

[On her first days working] I whetted my appetite for the merry ring of the cash register…
Estee Lauder

[On offering free makeovers to women in beauty parlours while they waited under a hair dryer or waiting for her nails to dry] Of course, she would agree. She had nothing else to do.
Estee Lauder



[On not greeting a customer with the customer ‘May I help you?’ but instead] I have something that would look perfect on you, madam. May I show you how to apply it?
Estee Lauder

[On her first public appearance] On a little black and white container.
Estee Lauder

You can use this wonderful all-purpose cream in the morning or in the evening. No going crazy with four separate creams!
Estee Lauder

[On the depression] A woman in those hard times would first feed her children, then her husband, but she would skip her own lunch to buy a fine face cream.
Estee Lauder

[On building the Estée Lauder business] We did everything ourselves. We stayed up all night for nights on end, snatching sleep in fits and starts.
Estee Lauder

[On selling in Saks - I] resolved to break the rules that sheltered this traditional and exclusive store from experimental merchandisers who would sell their souls to sell from Saks.
Estee Lauder

[To Stanley Marcus about distributing her products in Neiman Marcus] I’m Estée Lauder and I have the most wonderful beauty products in the world and they must be in your store… [The very next day the products were in the store with her stopping everyone who came into the store and saying] Try this. I’m Estée Lauder and these are the most wonderful beauty products in the world.
Estee Lauder

[‘One year my mother was away twenty-five weeks.’ – Leonard Lauder] We travelled from Dallas to Seattle, from Chicago to San Francisco. The length and breadth of the country.
Estee Lauder

I was unstoppable, so great was my faith in what I sold.
Estee Lauder

[On distributing samples] The most honest way to do business.
Estee Lauder



[On marketing her fragrance – ‘Youth Dew’ not as a perfume but as bath oil] Because it was feminine, all-American, very girl-next-door to take baths. [A woman could buy herself a bottle of bath oil the way she would buy a lipstick] Without feeling guilty, without waiting for her birthday, anniversary, graduation, without giving tiresome hints to her husband.
Estee Lauder

Our competition used many models to speak for them. We decided to personify our products in the vision of one woman – the same model.
Estee Lauder

[On choosing in 1971 Karen Graham to be only the third model to present the brand] A young sophisticated woman with charm and éclat. She was sensual rather than sexy. She was strong and smart. She seemed in charge of his life, which was perceived as the good life by millions of women who identified with her and strove to be like her.
Estee Lauder

The Estée Lauder woman was more formal, more involved in dressed-up elegance. [Now she has achieved] A more relaxed richness that reflects today’s world. She’s become less status-conscious. Our Estée Lauder woman is within reach.
Estee Lauder

You cannot nurture global brands and keep them consistently relevant, unless you immerse yourself in local cultures. This means you cannot run the business from an office in a single city. You have to be out in the markets, staying close to the customer.
Estee Lauder

Business doesn’t have a sex.
Estee Lauder

I’d love to make up your face and show you a cream that will make it so lovely to touch.
Estee Lauder

I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.
Estee Lauder

There's no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women — only women who don't care or who don't believe they're attractive.
Estee Lauder

If you have a goal, if you want to be successful, if you really want to do it and become another Estée Lauder, you've got to work hard, you've got to stick to it and you've got to believe in what you're doing.
Estee Lauder



If you put the product into the customer's hands, it will speak for itself if it's something of quality.
Estee Lauder

[On why she divorced Joseph in 1939 and remarried him again three years later in 1942] I was married very young. You think you missed something out of life. But I found out that I had the sweetest husband in the world.
Estee Lauder

My mother always said any woman is beautiful as long as she thinks she is - and she was very beautiful.
Estee Lauder

My mother always looked clean, absolutely immaculate, and I remember I used to love watching her use skin creams when I was a child. She told me: ‘Always take a good cream off with the back of your hands - never waste it. When a man kisses your hand it must be smooth and beautiful.’
Estee Lauder

[On her husband Joseph] I met him in the country club in Peekskill, New York, where my father had a country home. Joe was playing golf. He was much older than me, but to this day he says it was love at first sight for him. He’s still a very handsome man, don’t you think, and the eldest of our two sons, Leonard, looks just like him.
Estee Lauder

I had my husband and my baby and I was very happy with this life. I went into business by accident.
Estee Lauder

[In 1977] There was a cleansing oil, a creme pack, a skin lotion and a transparent powder. That was my first range and we started the company with them 30 years ago.
Estee Lauder

[On Saks’ first order for $8,000 (intended for a years supply) which sold out within a few days] We found ourselves in business.
Estee Lauder

[On her father disapproving of women having jobs if they did not need the money] He told me not to let anyone know I worked.
Estee Lauder

Viennese women always wear hats and so do I. It's a habit I inherited from my mother. Hats are like a picture frame for your face. Even at night I like to wear a veil or a tiny cap on the back of my head.
Estee Lauder



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