Forrest Mars Quotes

101 Forrest Mars Quotes

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[To his father Frank Mars] Why don’t [you manufacture] something like Camel cigarettes? Why don’t you make something that I can sell all over the United States?
Forrest Mars

[To his father Frank Mars] ‘Why don’t you put this chocolate malted drink into a candy bar?’ I was just saying anything that entered my head. And I’ll be damned if a short time afterwards, he has a candy bar. And it’s a chocolate malted drink. He put some caramel on top of it, and some chocolate around it – not very good chocolate, he was buying cheap chocolate – but that damn thing sold. No advertising.
Forrest Mars

[On going back to university but being no longer interested in mining after the Milky Way Bar in 1924 had sales of $800,000 in it’s first year on the market.] In the cafeteria, I was making more money – twice as much, three times as much money – as they’re going to pay me as a mining engineer when I graduate… The hell with running some mines in the backwoods.
Forrest Mars

[On his original idea to study metallurgy at university.] I figured I’d mix some elements together and make some new metal or something. It didn’t look too hard.
Forrest Mars

[On Irving Fisher, the head of the department of economics at Yale University.] I listened… and he’s talking about something called inflation. He’s talking about money… I don’t really understand it but I went down to the dean and I said, ‘I can’t afford to wait. I’ve got to go to Yale to learn all about this money business.’
Forrest Mars

[On a Sulka & Co salesman tossing neckties into a large basket and was going to throw them away.] Look, why can’t I have them? I’ll buy ‘em and we’ll sell them to Yale students… and when you get out of school, you’ll have them all buying Sulka neckties. [He paid 50 cents each for the twenty neckties and sold them to his classmates for $2 each.]
Forrest Mars

[On going back to buy more Sulka & Co neckties but this time having to pay 75 cents instead of 50 cents.] And wouldn’t you know, I got $2.50 for ‘em.
Forrest Mars

I wanted to learn about money, about business. I wasn’t at Yale to be pampered, like some other boys.
Forrest Mars

[On his roommate Pierre Holk the nephew of Pierre du Pont.] Pierre taught me a lot about business. He really got me thinking.
Forrest Mars

We’ve got the fishing place, we got horses. Why do we need any more?
Forrest Mars



I want to go on because it’s fun. I like building businesses… I like the tension. I like the gamble… The world challenge isn’t too good a word for it. I think it’s better to say the truth: I like the tension. It’s like telling you I like to fish because I like that tug. It isn’t how big the fish is that matters, it’s that tug before you get it up. That’s the most exciting time.
Forrest Mars

[On setting up business in England.] At least there I could speak the language.
Forrest Mars

[On members of the Rowntree and Cadbury families pushing a special tax on all resident foreigners to run him out of town, although he could never prove it.] They wanted to shut me down. And the war gave them the perfect opportunity.
Forrest Mars

[On what employees are called at Mars.] Associate.
Forrest Mars

Our father made the best damn candy bar on the market. He’d be sick to see what is coming out of that factory today.
Forrest Mars

The business should stay in the family. It should be run by a Mars.
Forrest Mars

Quality means… our brands will live up to their expectations…
Forrest Mars

You gotta know how to make a product.
Forrest Mars

A mutual benefit is a shared benefit…
Forrest Mars

A shared benefit will endure.
Forrest Mars



We use resources to the full…
Forrest Mars

Waste nothing…
Forrest Mars

We need freedom to shape our future…
Forrest Mars

We need profit to remain free.
Forrest Mars

[To his children on eating M&M’s in the early days.] They had to do without.
Forrest Mars

What sense did it make to support the company’s largest competitor… ?
Forrest Mars

If you want to get rich, you gotta know how to make a product.
Forrest Mars

You aren’t going to hire anybody to make a product for you to make you rich.
Forrest Mars

I’ll be damned… he had a candy bar.
Forrest Mars

Damn thing sold with no advertising.
Forrest Mars



[To his father on sharing his company.] If he didn’t want to give me a third right then, I said, I’m leaving.
Forrest Mars

I’m a religious man.
Forrest Mars

I pray for Milky Way.
Forrest Mars

I pray for Snickers…
Forrest Mars

The consumer buys. And that’s what creates profit.
Forrest Mars

Quality…
Forrest Mars

Responsibility…
Forrest Mars

Mutuality…
Forrest Mars

Efficiency…
Forrest Mars

Freedom.
Forrest Mars



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