Fred Deluca Quotes

102 Fred Deluca Quotes

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We used the Ready, Fire, Aim philosophy to start and grow Subway.
Fred Deluca

When you’re just getting started it’s sometimes necessary to make a quick decision, take a shot, and then make course corrections as necessary. If you’re willing to fire before you aim perfectly, you probably won’t hit your target precisely, but you’ll have taken that first step in the journey of a thousand miles.
Fred Deluca

It’s not how much soda we’re buying that counts. It’s how much soda we’re selling that matters.
Fred Deluca

As I look back on nearly thirty-five years of building and expanding Subway, I realize that my best experience was gained in the School of Hard Knocks…
Fred Deluca

I didn’t always learn by doing things right the first time. Often I learned by doing things wrong the first time and sometimes the second or even third time…
Fred Deluca

I discovered that regardless of background, expertise, and education, many other entrepreneurs also earned their stripes by trial and error.
Fred Deluca

Here’s a scary thought. Even if your business does well, you may run short of money.
Fred Deluca

Extra money is almost always needed in business.
Fred Deluca

I tell business owners to borrow as much money as possible, and to borrow well before they need the money.
Fred Deluca

Even simple products can be branded, like water…
Fred Deluca



Little did I know that if I succeeded in opening a submarine sandwich shop, I would accomplish more than funding my college education. Success would mean adventure and excitement on a non-stop roller-coaster ride that would eventually be called Subway restaurants.
Fred Deluca

Success also meant hard work and perseverance that eventually would lead to financial independence and everything that comes with it, not just for me, but also for thousands of other people associated with the Subway brand around the world.
Fred Deluca

I had many near-death experiences from a lack of cash. Many times I was concerned about making payroll!
Fred Deluca

We were lucky!
Fred Deluca

[On being offered $1,000 to help start his first ‘Subway’ store at the age of 17] I jumped on it… and I was off to seek my fortune.
Fred Deluca

[On his first store] We didn’t know what we were doing…
Fred Deluca

[On choosing whether to close his first subway store only six months after opening or opening the second store] We can’t stop, we’ve got to keep going…
Fred Deluca

Let’s go forward and open a second store…
Fred Deluca

We got so excited that within weeks we decided to open a third store…
Fred Deluca

Within one year of opening business I had three stores in operation… And actually things were terrific for about five weeks… [It was the fifth store that gave the business real stability.]
Fred Deluca



Ready, Fire, Aim! If you think too much about it, you may never start.
Fred Deluca

Be persistent: Don’t give up!
Fred Deluca



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