James Dyson Quotes

101 James Dyson Quotes

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Like the Japanese, we are never satisfied with the product, and are always trying to improve it.
James Dyson

As the old proverb goes: ‘There is always a man who can make something a little more cheaply and a little less well. And people who think only of price are that man’s rightful prey’.
James Dyson

Using your hands and brains to solve problems is an enormous creative challenge.
James Dyson

Enjoy failure and learn from it.
James Dyson

My business plan is to use technology to create a better product that solves a problem and is well designed. Do that and people will want to buy it.
James Dyson

I vacuumed the whole house, from top to bottom, and then once more for luck, occasionally disconnecting the cyclone to empty it and check that it was not all a dream.
James Dyson

Why should a vacuum cleaner need a bag?
James Dyson

We humans are astonishingly inventive.
James Dyson

Another big motivation for inventors has been frustration: frustration about things that have been around for years, doing an okay job, but not doing anything like as good a job as they could. The breakthrough was realising that things don’t have to be the way they are.
James Dyson

What all inventions have in common is that they start from a knowledge of what’s already out there.
James Dyson



Spotting the underlying unity in totally unconnected things can lead to world-beating inventions.
James Dyson

Making an idea actually work and perform well is what inventing is all about.
James Dyson

Some of the most important inventions of the last hundred years have been not products at all, but the methods used to make them.
James Dyson

Whatever obstacles are thrown in their way, people will continue to invent; it is part of the human drive to create, to improve our lot.
James Dyson

One little rule I do have is that when you react to a situation you should probably think what you should do and what you shouldn’t. And almost certainly do what you shouldn’t do.
James Dyson

I am a great believer in focusing and concentrating and not looking over your shoulder and not wondering if you should be doing something else. So I was perfectly happy to be immersed in vacuum cleaners and vacuum cleaners only for eighteen years.
James Dyson

Consumers are very perceptive about what is a gimmick and what isn’t.
James Dyson

Our whole business depends on people loving our product and thinking that it performs better than anybody elses. And that’s the only important thing…
James Dyson

The key to success is failure… Not other people’s failure, but how you respond to failure yourself. Everyone gets knocked back, no one rises smoothly to the top without hindrance. The ones who succeed are those who say, right, let’s give it another go. Who cares what others think? I believe in what I am doing. I will never give up. Success is made of 99 percent failure. You galvanize yourself and you keep going, as a full optimist… Hope is the most important element in success… I learned that the moment you want to slow down is the moment you should accelerate. In long distance running, you go through a pain barrier. The same thing happens in research and development projects, or in starting any business. There’s a terrible moment when failure is staring you in the face. And actually if you persevere a bit longer you’ll start to climb out of it.
James Dyson

I reckon about 50 percent of the decisions you make are the wrong decisions. Which means you shouldn’t worry too much about decisions. You know you’ve got a 50 percent chance of getting it right and a 50 percent chance of getting it wrong. I think the important thing is to recognise when you’ve got it wrong and to learn from it and adjust quickly.
James Dyson



Never, ever give up. Make it very clear what you are doing and why you are doing it, publicly and internally. Sometimes you cannot make a big leap but only lots of little improvements. In the end it adds up to a big improvement.
James Dyson



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