James Jannard Quotes

108 James Jannard Quotes (Jim Jannard, Oakley (Sunglasses), RED Digital Cinema)

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[In 2006] I'm the founder and Chairman of Oakley. The graphics department put ‘Mad Scientist’ on my business cards starting 20 years ago. It stuck. I don't have a title at RED. No reason.
James Jannard

Solve problems with invention and wrap those inventions in art.
James Jannard

So bitchin’ it hurts.
James Jannard

I’m going to roll up my sleeves and do it myself.
James Jannard

I’ve been discouraged by everything I’ve tried to do. And being discouraged inspires me.
James Jannard

I have always said that we build our sunglasses so that if we don't sell one pair, I will be happy wearing it.
James Jannard

[In 2006] I've taken a lot of ribbing for some of the names I have come up with for our materials and products over the years.
James Jannard

Adapt, improvise and overcome.
James Jannard

I’ve learned that the best way to manage a company through difficult economic periods is to focus on the things we do best…
James Jannard

Mad science is my middle name.
James Jannard



Product obsession is primary.
James Jannard

I like cool stuff. I love cool stuff. I need cool stuff.
James Jannard

I rarely look backward.
James Jannard

Going public is something I wish I hadn’t done.
James Jannard

There’s no upside to being a business celebrity.
James Jannard

I’m so stoked to be back in the saddle!
James Jannard

Two great entities don’t always fit together.
James Jannard

[In July 2007] I have always had tremendous respect for Mr Del Vecchio as a partner and a competitor.
James Jannard

Oakley’s technology and performance is one of the world’s best kept secrets…
James Jannard

[In July 2007 on being acquired by the Luxottica Group] Oakley will continue to be Oakley…
James Jannard



The market is the final judge [of] how good the idea actually is.
James Jannard

Behind all the products delivered to the market are inventions wrapped in our art.
James Jannard

[In 2006] My vision is to begin at the top. Re-write the books on a high-end camera.
James Jannard

We have a big challenge ahead and we are excited about it.
James Jannard

[In 2006] We recognize that we haven't accomplished anything until the camera ships to users.
James Jannard

[In 2006 on the RED Camera.] We are building this camera because, as consumers ourselves, we can't find an option we like.
James Jannard

Let’s do something that is daring and breakaway and challenges conventional thinking.
James Jannard

Having a ranging distaste for mediocrity and a fierce devotion to innovation.
James Jannard

I guess the proliferation of misinformation about what the DSLRs can and can’t do trigger a bit of frustration.
James Jannard

[In 2003 on using effective word of mouth.] As much as I’d like to tell you that I knock on the front door of the big Department of Defense, to be honest, the side door and the back door… if you really want to provide product to the soldiers to give them a better tool to use in their profession, [that] is the more expedient method.
James Jannard



Athletes who were performing knew that our products gave them a competitive advantage, that same philosophy transcended into our work with military, and just as when I see Lance Armstrong cranking through the Alps, demonstrating time and time again why we’re number one, I get the same if not more of a high when I hear of our guys kicking somebody’s butt overseas wearing our product… and if we can do more for the military, more for the government, I’m going to be a number one fan of doing that…
James Jannard

In the competitive, commercial world, [if] we take 14 months to get a product to market, it’s outdated, somebody else has come out with something better, and nobody here is happy…
James Jannard

The price discrepancy is marginal, the performance discrepancy is infinite.
James Jannard

We spend millions of dollars on smart bombs and smart weapons, and yet we will put a distorted lens on a soldier and ask him why he missed [the target]… that’s where you save pennies and lose hundreds…
James Jannard

[His working title at Oakley] Chief Mad Scientist.
James Jannard

You design products that you like, and avoid being taken over by speculation of what you think the market is looking for.
James Jannard

We isolate ourselves to stay away from ordinary thought or the state of the art as it currently exists.
James Jannard

[In 2002] In Oakley’s twenty-seven-year history, I’ve learned that the best way to manage a company through difficult economic periods is to focus on the things we do best and position ourselves for the eventual recovery.
James Jannard

[In March 1997] That we are cool or a fad is a misconception.
James Jannard

We may be cool because of our dedication to making better solutions. I am truly proud that this is a great place where people can discover who they are and make the best of their talents.
James Jannard



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