Jason Fox Quotes
101 Jason Fox Quotes
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Adequate is inadequate as flammable is to inflammable.
Jason Fox
There is little use creating work the client likes if it fails to make the client likable.
Jason Fox
A client who believe his best thinking always trumps your best thinking is best left to other agencies.
Jason Fox
Great work sways converts while still preaching to the choir.
Jason Fox
If you truly wish to improve your brand over time, start approving great work today.
Jason Fox
If you can’t figure out the one thing you want to say, why do you expect consumers to figure out the one thing you need them to hear?
Jason Fox
Too many concepts confuse the committee.
Jason Fox
Bad work is never cost-effective.
Jason Fox
Greatness is never achieved by refining mediocrity.
Jason Fox
If you’re constantly explaining what your work means, it means you have more work to do.
Jason Fox
Present your ideas as the solutions they are, not as the mere suggestions clients often perceive them to be.
Jason Fox
To call a committee an internal focus group is to insult focus groups, so it’s a win-win.
Jason Fox
Most poor work comes not from a place of ignorance, but of arrogance.
Jason Fox
Beware the small mind that demands big ideas.
Jason Fox
Leaving the truth unvarnished is a far cry from leaving it uninteresting.
Jason Fox
No one ever rallies around a conference call.
Jason Fox
The only thing presenting three great ideas does is guarantee two great ideas never get produced.
Jason Fox
No one ever stopped watching something interesting because they realized they weren’t the intended target.
Jason Fox
Great work adds more weight to the logo than any amount of resizing ever could.
Jason Fox
Never take on a client that sends you emails in all caps.
Jason Fox
I hope as few people as possible are disappointed to discover that some unknown Midwesterner is really the chin behind the whiskers. But in a way, that (unintended) deception is the point – to prove that smart people inhabit every corner of the advertising world.
Jason Fox
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