Jeff Bezos Quotes

200 Jeff Bezos Quotes

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To me true innovation is something that’s not only an invention, but an improvement.
Jeff Bezos

If you do build a great experience, customers tell each other about that. World of mouth is very powerful.
Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
Jeff Bezos

[In 2000 on Amazon.] What we have built is build a large, unprofitable company.
Jeff Bezos

If you think of [opportunity] in terms of Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.
Jeff Bezos

There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills.
Jeff Bezos

It was a lightning-quick trip from internet poster boy to internet piñata.
Jeff Bezos

I’d rather interview 50 people and not hire anyone than hire the wrong person.
Jeff Bezos

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
Jeff Bezos



But there’s so muck kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That’s where we are. We don’t get our hair caught in it, but that’s the level of primitiveness of where we are. We’re in 1908.
Jeff Bezos

Failure is an essential component of innovation. If you know it’s going to work, it’s not an experiment. And so if you want to invent, if you want to innovate, failure is part and parcel with that.
Jeff Bezos

With innovation there is no last nugget.
Jeff Bezos

If you think about the long-term then you can really make good life decisions that you won’t regret later.
Jeff Bezos

If I were to go back in time and give myself one piece of advice as an undergraduate it would be: Take pride in your decisions and hard work, but not in your gifts. Celebrate your gifts. Enjoy them. But don’t take pride in them.
Jeff Bezos

That blank sheet of paper stage is one of the hardest stages, and one of the reasons it’s hard is because at that stage there’s nobody counting on you but yourself.
Jeff Bezos

Stress primarily comes from not taking action over something that you can have some control over… stress comes from ignoring things that you shouldn’t be ignoring.
Jeff Bezos

My best memory at Princeton is finishing problem sets of partial differential equations. And my worst memory of Princeton is starting my problem sets.
Jeff Bezos

The thing about inventing is you have to be both stubborn and flexible, more or less simultaneously… Of course, the hard part is figuring when to be which!
Jeff Bezos

The great thing about fact-based decision is that they overrule the hierarchy. The most junior person in the company can win an argument with the most senior person with regard to a fact-based decision. For intuitive decisions, ‘you have to rely on experienced executives who’ve honed their instincts.
Jeff Bezos



People don’t want gadgets anymore. They want services. They want services that improve over time.
Jeff Bezos

I believe we can still be a footnote in the history of e-commerce.
Jeff Bezos

If someone thinks they are being mistreated by us, they won’t tell 5 people, they’ll tell 5,000.
Jeff Bezos

[In July 2010] When people come to me and they say, Jeff, you’ve got to have full motion video color on the Kindle. I say, why? Do you think Hemingway is going to pop more in color?
Jeff Bezos

Kindle is a companion to tablet computers, laptops. It’s not an either/or division.
Jeff Bezos

Our job is to provide the convenience so that you can get books in 60 seconds, so that you can carry your whole library with you, so that you don’t get hand strain, so the device doesn’t get hot in your hand, so that it doesn’t cause eyestrain, so that the battery life lasts a month so that you never get battery anxiety…
Jeff Bezos

We don’t want to do a me-too product.
Jeff Bezos

Right after World War II, Morita-son [Akio Morita], the guy who founded Sony, made the mission for Sony that they were going to make Japan known for quality. And you have to remember, this was a time when Japan was known for cheap, copycat products. And Morita-son didn’t say we’re going to make Sony known for quality. He said we’re going to make Japan known for quality. He chose a mission for Sony that was bigger than Sony. And when we talk about earth’s most customer-centric company, we have a similar idea in mind. We want other companies to look at Amazon and see us as a standard bearer for obsessive focus on the customer as opposed to obsessive focus on the competitor.
Jeff Bezos

[In July 2010] You go back in time and we have been called Amazon.toast. Amazon.con, Amazon.bomb. This is all, like, in the first three years of our existence.
Jeff Bezos

It’s selection, low prices, and fast, convenient, reliable delivery.
Jeff Bezos



[In July 2010] The online model gives us significant cost structure advantages, lets us have even lower prices than physical stores.
Jeff Bezos

[In July 2010] Our profitability is not our customers’ problem.
Jeff Bezos

Most businesses have either no impact on our financials for the first five to seven years or a negative impact on our financials for the first five to seven years.
Jeff Bezos

[In July 2010] The company is very healthy financially. We’re doing very well. And it’s an outcome of customer obsession.
Jeff Bezos

[In July 2010] You should wake up worried, terrified every morning. But don’t be worried about our competitors because they’re never going to send us any money anyway. Let’s be worried about our customers and stay heads-down focused.
Jeff Bezos

[In July 2010] Sometimes, people think about business as kind of like a sporting event - there is a winner and a loser… It usually isn’t.
Jeff Bezos

[In July 2010] I have a list of 50 competitors that we could walk through all over the world doing different things. And our focus is going to be, we’re going to pay attention to those competitors, but we’re not going to obsess over them. We’re going to obsess over readers because those are the people who are buying that device.
Jeff Bezos

Even great companies make mistakes, and the key is they’ve got to fix it.
Jeff Bezos

[In July 2010] What I want is for people to feel like Amazon is the most reliable, most - that they have earned trust. Trust is hard-earned, easily lost.
Jeff Bezos

[In July 2010] We do a good job keeping promises.
Jeff Bezos



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