Jeff Bezos Quotes

200 Jeff Bezos Quotes

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[In 2004] One of the things that you learn in a rural area like that is self-reliance. People do everything themselves.
Jeff Bezos

[On learning in 1994 that web usage was growing at a rate of 2,300 percent per year.] That’s what sort of set me off.
Jeff Bezos

[In March 1999] We may be the most customer-obsessed company to ever occupy planet Earth.
Jeff Bezos

[On his father.] He is the least lazy person I know.
Jeff Bezos

[On moving houses as a child.] Moves always invigorated me. There’s really something very cleansig about it. Every move is an opportunity for spring cleaning.
Jeff Bezos

[On only applying to Princeton University.] Einstein was there, for goodness sake!
Jeff Bezos

[On David Shaw] David Shaw is a very smart guy… He’s one of the few people I know who has a fully developed left brain and a fully developed right brain.
Jeff Bezos

[On competition from the giants.] Frankly, I’m more concerned about two guys in a garage.
Jeff Bezos

[In 1998] In high-growth arenas, speed is essential and a sense of urgency becomes your most valuable asset.
Jeff Bezos

Work hard, have fun, and make history. Wake up petrified and afraid every morning. I know we can lose it all. It’s not a fear. It’s a fact.
Jeff Bezos



Copying somebody else’s strategy does not work on the Internet. You need to have a twist.
Jeff Bezos

I think it’s easier to fool yourself if it’s not measurable.
Jeff Bezos

For two years, people have been telling me that everything that could be invented has been invented. This is insane.
Jeff Bezos

People get trapped within boundaries…
Jeff Bezos

The power of an idea to change the world.
Jeff Bezos

I always say there'll be thousands of winners. I believe it.
Jeff Bezos

I believe that all startup companies need a huge amount of luck.
Jeff Bezos

What we want to do is not just have Amazon.com known for customer service and customer experience, but to raise the worldwide bar on these things. I think we can do it, but it's a 20-year kind of goal.
Jeff Bezos

One of the best ways to provide value to customers is by utilizing the organic forces that the Internet makes possible…
Jeff Bezos

If we're going to sell something, we should be selling it at a competitive price - or we should just stop selling it.
Jeff Bezos



I don't claim Amazon.com is a lasting company yet. I claim we're in a leadership position and have the resources and the team to build a lasting company.
Jeff Bezos

You're going to have at least twice as many big winners online as in the physical world, because new business models are possible.
Jeff Bezos

There's no rest for the weary…
Jeff Bezos

Even the most durable competitive advantages fade with time if you don't replace them with new advantages. There has never been any company I know of where that hasn't been true. One of the best durable advantages is a good consumer brand. History has shown this to be true. Some of the most persistent companies are those with the strongest consumer brands, like Coca-Cola.
Jeff Bezos

If your brand is based exclusively on price, you're in a fragile position, but if your brand is about great prices and great service and great selection, that is a much better position.
Jeff Bezos

I believe brands that stand for abstract concepts are more durable and more robust than brands that stand for something more concrete.
Jeff Bezos

A company's brand is a lot like a person's reputation.
Jeff Bezos

We can't do ordinary things in ordinary ways.
Jeff Bezos

There really is a problem with software business-method patents, and I don't think it's a small problem.
Jeff Bezos

Oprah Winfrey. She is the most inspiring person I've ever met.
Jeff Bezos



[On Oprah Winfrey] Live your life, use your life. These are things that she really, really believes.
Jeff Bezos

A strong planning process is actually very empowering and allows for decentralization because everybody is moving in the same direction.
Jeff Bezos

If you ever get a hold of the magic bullet, call me.
Jeff Bezos

Our core job is to help people make purchases…
Jeff Bezos

I think it’s always hard to know why you’re drawn to a particular thing.
Jeff Bezos

[In January 2013] One of the things that’s very hard to believe when you’re 22 or 23 years old is that you don’t already know everything. People learn more and more as they get older. You seem to realize that you know less and less every year that goes by. I can only imagine that by the time I am 70 [years old] I will realize that I know nothing.
Jeff Bezos

[If someone wants to start a company.] The first thing you should do – is you should write a business plan… Now the business plan won’t survive it’s first encounters with reality. It will always be different, the reality will not be the plan. But the discipline of the plan forces you to think through some of the issues, and to help you get mentally comfortable in the space.
Jeff Bezos

[On his belief that there was a 70% chance of Amazon originally failing so that relieved the initial fear of failure.] I don’t have any doubt about us likely to fail, that’s the likely outcome.
Jeff Bezos

[On his parents investing a major part of their life savings in Amazon.] My dad’s first question was ‘What’s the Internet?’
Jeff Bezos

I was always a great fan of science fiction…
Jeff Bezos



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