Jeff Bezos Quotes

200 Jeff Bezos Quotes

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A regret minimization framework.
Jeff Bezos

I knew that if I failed I wouldn’t regret that.
Jeff Bezos

[In January 2013] Technologies tend to be agnostic on whether they can be used for good, or whether they can be used for evil.
Jeff Bezos

One thing I find very motivating is ‘I love people counting on me.’… That’s fun.
Jeff Bezos

The free market economy… Just happens to work well.
Jeff Bezos

What we don’t do well at Amazon is a ‘me-too’ product offering.
Jeff Bezos

What’s the idea? What would we do that would be different? How would it be better?
Jeff Bezos

[In November 2012] We don’t want to be redundant… We definitely think about mobile.
Jeff Bezos

[In June 2010] Our strategy with the ebookstore is ‘buy once, read everywhere.’
Jeff Bezos

We think of it as a mission. I strongly believe missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.
Jeff Bezos



In some ways, books are also staying exactly the same. The whole narrative isn’t changing. The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
Jeff Bezos

There are as many opinions about what the right thing to do is as there are publishers.
Jeff Bezos

[In June 2010] When I wake up every morning, during my shower time, what I’m thinking about is new things that we can do.
Jeff Bezos

You want to do a lot of these experiments, and many of them will fail, and that’s okay. Because if you’re doing enough of them, there will be some winners. That’s the only mindset you can have if you want to invent.
Jeff Bezos

At Amazon, we’re very focused on invention. If you look at the things we focus on, we’re never trying to create a ‘me-too’ product offering.
Jeff Bezos

You need to obsess over customers.
Jeff Bezos

We’ve always put customers first.
Jeff Bezos

We really like to start with customers and work backwards.
Jeff Bezos

It’s really important to invent.
Jeff Bezos

It’s not a customers job to invent for themselves.
Jeff Bezos



If you don’t listen to customers you will go astray. But they won’t tell you everything. So you need to invent on their behalf.
Jeff Bezos

I totally excited about what can be achieved over time… I know that it’s just the beginning.
Jeff Bezos

I realized you could be a book store on the web that could hold more books than any physical bookstore could ever hold.
Jeff Bezos

Books were the first best product to sell online.
Jeff Bezos

I’ve always been a big reader… But that’s not the reason why we choose to sell books online.
Jeff Bezos

There are more items in the book category than any other category.
Jeff Bezos

When many of the dotcom companies went out of business when the internet bubble burst. One of the reasons is that they hadn’t really put enough attention into their back end. They hadn’t put enough attention into what some of the people consider the less glamorous part of the business.
Jeff Bezos

We’ve done extensive analysis… We found out that customers actually wanted to receive their products.
Jeff Bezos

I think it’s very important to pursue your passions.
Jeff Bezos

I would never regret having tried and failed.
Jeff Bezos



I think it’s a very rare idea that can be done by a single individual.
Jeff Bezos

[In April 2011] I think our most important piece of intellectual property is our brand name.
Jeff Bezos

You say we’ll deliver this for you tomorrow, and then you actually deliver it tomorrow.
Jeff Bezos

It’s not hard to make things different, but it is hard to make things different and better.
Jeff Bezos

Most of the problems of the world already have solutions of one kind or another. Though all of those solutions can be improved upon.
Jeff Bezos

There’s no chance that anything is perfected yet. I don’t believe that.
Jeff Bezos

It wasn’t that long ago that someone figured out that you should add wheels to suitcases. A pretty good improvement.
Jeff Bezos

It’s easy to have ideas, it’s very hard to turn ideas into a successful product. There are a lot of steps in between. It takes persistence, relentlessness.
Jeff Bezos

You need a combination of stubborn relentlessness and flexibility and you have to know when to be which. You need to be stubborn on your vision, because it would be too easy to give up. But you need to be very flexible on the details.
Jeff Bezos

We are what we choose.
Jeff Bezos


Bonus

[On his parents investing $100,000 in Amazon in the beginning.] We didn’t invest in Amazon. We invested in Jeff.
Jacklyn Gise Jorgensen Bezos (Jeff’s mother)

[On Jeff Bezos] His projects became more complex with age, but unfortunately the garage never got any bigger.
Jacklyn Gise Jorgensen Bezos (Jeff’s mother)

[At Amazon] The attitude is, you can work long, hard, and well. At Amazon two out of three won’t work.
Amazon worker



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