Keith Murdoch Quotes

103 Keith Murdoch Quotes (Sir Keith Arthur Murdoch, Rupert Murdoch’s father, News Corporation.)

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[In November 1940] A newspaper stands or falls in its news services.
Keith Murdoch

[To his young son Rupert Murdoch] And what were your great thoughts for today, my boy?
Keith Murdoch

I believe in the freedom of the press…
Keith Murdoch

[In 1908 despite having a ‘stammer’ (stutter).] I should become a power in Australia.
Keith Murdoch

[In 1908 at the age of 23] Tremendous strength of mind is needed to force one’s way along.
Keith Murdoch

[In September 1950 to Rupert Murdoch on their circulations in a recent week and the newspapers they owned.] Our circulations… Herald 418,000, Sun 429,000 (murder trial), News 107,000, Sunday Mail Adelaide 166,000, Courier-Mail 196,000 and Sunday Mail Brisbane 240,000.
Keith Murdoch

[In 1940 during wartime.] Everything that can be done will be done…
Keith Murdoch

[In December 1947] Truth must be found wherever it exists; news must be brought to the people’s minds in readily absorbable form; comment must be honest, searching and convincing.
Keith Murdoch

[In October 1938] Plentiful employment and good wages for newspaper employees are dependent on the prosperity and security of the newspaper industry.
Keith Murdoch

[In November 1940] We must be fearless, constructive and informative in our comment.
Keith Murdoch



[In November 1940] We have to adapt our own internal economy to a sudden drop in revenues…
Keith Murdoch

[In October 1942] Faith… together with the other things of great morale – unity and fortitude – are essential to the conditions which produce heroic efforts.
Keith Murdoch

[In October 1942] I believe in the good purpose of life, in the beauty of the universe, and the high destiny of man.
Keith Murdoch

[In October 1942] I believe in the power of the spirit and the triumph of the good in heart.
Keith Murdoch

The power of a newspaper can be no greater than the degree of confidence its readers repose in it…
Keith Murdoch

[In 1947] We live in a new age and the destiny of humanity depends upon the accurate informing of the people of the world; more than ever before, the public needs full, honest, strong newspapers.
Keith Murdoch

[In December 1947] Our company has made the elevation of the writing man a cardinal aim, and has fought many a battle for him.
Keith Murdoch

[In 1952] I cannot imagine public opinion surviving as a powerful force in the government of any State which has not incorporated, within the very design of its living, a free press to present a daily history of the world.
Keith Murdoch

[On Australia in 1925] A predominating part of private wealth is distributed among people of small and moderate means - Australia is a land of opportunity.
Keith Murdoch

[In 1925] It may not be true that every young man carries in life’s campaign for Fortune, what corresponds to a Marshal’s baton in his luncheon basket, but apart from uncertain prizes in the lottery of ambition, the practice of the common virtue of industry aided by ordinary prudence and self-restraint will be followed by a secure hold on the conditions of a goodly and prosperous life… It is sufficient to practice industry and moderation, and to observe the negative virtues of abstaining from gambling, drink, idleness and the vagabondage of the mind which wallows in thoughtless idleness, or in vacuous, expensive, and feverish pleasures.
Keith Murdoch



[In 1941] My father died last June aged 90 years, with a clear mind and contentment. His long life was well used. He fought his fights in this country when they were necessary, but his days were indeed happy days.
Keith Murdoch

[In 1942 on his formative years.] We lived simple and homely lives with many friends, with strong family feelings and with complete confidence in the great British strength. We weren’t as smart as you are today. We boys wore patched-pants… We did not have a beautiful cricket ground… There the roots of my life were planted.
Keith Murdoch

[His father’s final word of advice.] ‘Don’t lack cheek!’
Keith Murdoch

[In 1908] To build up health, mind and courage to face London.
Keith Murdoch

I am writing this in the British Museum reading room. It is my favourite place to work, and ideas flow rapidly in this building which contains the best brains of all generations.
Keith Murdoch

[In 1908] A shocking feature of London is the immorality stalking the streets.
Keith Murdoch

I feel that I am just beginning a battle in which worth and weight are going to tell on my side.
Keith Murdoch

An abundance of hopeful spirits and a determination to do well.
Keith Murdoch

[In 1909] Perhaps you don’t know I came to London with great hopes of immediate success. Of course they were the idle ideas of boyhood.
Keith Murdoch

[In 1909] Self-government is not in itself a solution to all political and social difficulties. It is at best an instrument with which men can hold by the ideal of social justice and human progress can work.
Keith Murdoch



You must some day face responsibility for immense things you do not even hear about.
Keith Murdoch

[In September 1918] I have always thought the editorial side of The Herald weaker than its managerial side. In fact The Herald has always been somewhat shapeless…
Keith Murdoch

[In September 1918] I have always held that a newspaper must have a fighting platform, not necessarily political…
Keith Murdoch

[In September 1918] I have much to say against stodginess, although as the Sydney Herald and many other newspapers prove, stodginess will hold a circulation better than rocky brilliance. Human sentiment is a large part of life…
Keith Murdoch

[In September 1918] News – strong, dignified human handling of news – must be the postwar paper’s chief concern.
Keith Murdoch

[In October 1921] It is the duty of the Government to lead the country on the vital and paramount issue confronting Australia today.
Keith Murdoch

[In January 1921] I think it would be disastrous if the manager over-rides the editor. You would not have meth think otherwise for that would mean you wish me to become a mere journeyman running to others for orders.
Keith Murdoch

I told him flatly I would not.
Keith Murdoch

[In February 1923] The hope that our services to the community may be destined to improve and to grow.
Keith Murdoch

[In April 1927 on ‘The Herald’s’ steady advance over 1923-1925.] These years, the evening newspaper, all over the world, had begun to come into its own. The war brought the public to demand news as it broke – and when once introduced to the evening newspaper the public found how much more comfortable and pleasant it was to read their newspaper after the rush of work of the day was done, and how interesting it was to get the news of the day itself into their hands at that time.
Keith Murdoch



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