Kevin Plank Quotes

101 Kevin Plank Quotes (Under Armour Quotes, Kevin A Plank)

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Great brands are like great stories.
Kevin Plank

We have not yet built our defining product.
Kevin Plank

There is no such thing as an overnight success.
Kevin Plank

Best merchants are the ones who dictate cool, not those who try to predict it!
Kevin Plank

There's no such thing as a good time.
Kevin Plank

[In March 2009] When I look back at what made Under Armour so successful, it is my ability to put a team together.
Kevin Plank

Let’s go make some money.
Kevin Plank

You need to put your hands around the throat of your business, and you need to run it. There’s no other way.
Kevin Plank

One door closed, and another opened.
Kevin Plank

I was always the guy who was good at putting a group of people together to believe in one common vision or idea…
Kevin Plank



I’ve always had a pretty big motor.
Kevin Plank

[As the youngest of five brothers.] Waiting for your underwear to rip was never fun.
Kevin Plank

You have to get up and put your work boots on every single day.
Kevin Plank

We don't tell a 17-year-old kid that Nike sucks…
Kevin Plank

I was always a good kid, but I ended up finding trouble from time to time, too.
Kevin Plank

[On drawing the first Under Armour shirt.] I figured it out, I am going to make a T-shirt.
Kevin Plank

I was always telling people I was doing great, even if I wasn’t.
Kevin Plank

The companies that win are the ones that communicate the best.
Kevin Plank

We’re all on the field at the same time.
Kevin Plank

You’re not going to win the battle of public opinion in a courtroom.
Kevin Plank



We are always smart enough, to be naïve enough, to not know what we can accomplish.
Kevin Plank

Why not us? Why not me? Why not you?
Kevin Plank

We don’t want to hear loser talk.
Kevin Plank

How can you leverage the platform?
Kevin Plank

How can we leverage our great brand name into the greatest ideas in the world?
Kevin Plank

[On Baltimore in 2009 (Under Armours home town)] There’s such a heritage of toughness and hard work in this town. Baltimore has been a terrific home for us.
Kevin Plank

I was always the guy who was good at putting a group of people together to believe in one common vision or idea. If school would get canceled for snow, I was the kid who would grab my shovel, go out, and shovel snow. I’ve always had a pretty big motor.
Kevin Plank

My brothers used to give me wedgies and stick me in a closet. That was their idea of babysitting. The idea of being athletic – you really didn’t have any choices if you wanted to get off the coat hanger they’d stick you on. And waiting for your underwear to rip was never fun.
Kevin Plank

I wanted to play big-time college football. After I finished at St. John's I wasn't getting recruited from programs and I was talking to Division III schools, so I decided to go to a prep school. I was young when I graduated. I had just turned 17. I probably could have used another year, so my parents sent me to Fork Union Military Academy. In that one high school class I think we had 23 guys sign on for Division I-A. Thirteen guys ended up being drafted to play in the NFL. We had one Heisman Trophy winner, Eddie George, in our class.
Kevin Plank

I was short and slow - I was looking for every second I could spare. Even if it was raining outside, [the sweat-soaked cottons] gave me that slowed-down lethargic feeling.
Kevin Plank



My first goal was getting athletes to believe in the fact that they needed an alternative to a basic cotton T-shirt. The way you do that is with a great product.
Kevin Plank

It was all about making yourself bigger than you were
Kevin Plank

[On an Under Armour mock turtleneck being featured when Jeff George was on a front-page photo in USA Today] I remember thinking it’s going to be a big day. The phone rang three times. One was from my mother telling me I still had to get this stuff out of my room at home. It taught me that there is no such thing as an overnight success. You have to get up and put your work boots on every single day.
Kevin Plank

[In 2009] Not too many companies out there with north of 93 percent of their business based in the United States can look at launching into a category that'll be a 100 percent allocated, where we have commitments that'll actually be sold for us.
Kevin Plank

[In October 2011 in front of 1,000 Under Armour employees.] Boy, there’s a lot of talk out there. Well, let me be the first to tell you guys today, we are not selling this company!
Kevin Plank

We are not going to do ourselves any favors by buying into what's printed in newspapers. We control our destiny. We control what this company is going to do.
Kevin Plank

[In October 2011] If I ever was offered an amount of money that was larger than what I believed I could get the company to, I would be obligated to sell.
Kevin Plank

[On his job offer after finishing college from Prudential Life Insurance.] I would have killed myself.
Kevin Plank

I never knew exactly what [the company] was going to look like, but more important, I got up every single day and never believed it couldn't happen.
Kevin Plank

[In October 2011] We have a young, beautiful workforce. These were the cool kids in school.
Kevin Plank



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