Naomi Simson Quotes
101 Naomi Simson Quotes
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Is someone who takes risks foolish? Sometimes you have just got to jump in and swim…
Naomi Simson
[On an event costing $15,000, a huge cost compared with the profits they had made at the time.] I decided this event was going to be the making of RedBalloon in the corporate space. Far from settling on a stand where we could hand out a few brochures, we called up our suppliers and had a rally car, a hot air balloon basket and a number of other real life props to adorn the stand. We were big, bold and outrageous. It was a gamble – but we looked big, we were acting as if we were big. We were living into the future that we dreamed of… Ultimately we won $500,000 worth of business over the next 12 months from the event…
Naomi Simson
Mentors and coaches come in all shapes and sizes – it is a matter of listening for contribution. They tend to show up when you really need them.
Naomi Simson
Who said you cannot have fun in business?
Naomi Simson
[In 2007.] I’m committed to fundamentally changing gifting forever in Australia and New Zealand and I’ll know if I get there because I have given myself the audacious goal of 10 percent of the Australian and New Zealand populations having had a RedBalloon Day by 2015.
Naomi Simson
Having a dream gives you something to grow into and that shapes how you live day to day.
Naomi Simson
I remember once a woman called RedBalloon wanting to speak to the ‘complaints’ department. I said ‘Oh we’ve never had a complaint before, but we have had lots of people providing us with a valuable contribution so that we can get even better at what we do.’ It shifted the tone of the conversation immediately.
Naomi Simson
We are in the business of giving people a good time. If we are not having a good time ourselves, then we lack credibility.
Naomi Simson
Values are what make you who you are…
Naomi Simson
A business is just a whole group of people pulling in the one direction.
Naomi Simson
My own four ‘P’s of leadership. People. Purpose. Passion. Persistence.
Naomi Simson
My first lesson in leadership was learning to validate other people’s opinions.
Naomi Simson
The great entrepreneurs that I have met are all driven by an unstoppable passion.
Naomi Simson
Success is 98 percent about the execution of the plan.
Naomi Simson
It’s about creating the rules for your game that suit your business, not playing to someone else’s tune.
Naomi Simson
Anything that is measured and watched, improves. Knowing what to watch takes practice.
Naomi Simson
You can fall out of love with a client pretty quickly if they don’t pay.
Naomi Simson
At RedBalloon I want people to evolve and to take pride in their work, to discover and learn new things.
Naomi Simson
If you want people to spread the word about your business to their friends, work colleagues, family and others, you’ve got to give them something worth talking about.
Naomi Simson
I’m the Chief Experience Officer and this year we will deliver 40,000 great experiences.
Naomi Simson
Good enough is not enough to inspire someone to tell others about their experience with your organisation. You’ve got to give them a ‘knock your socks off’ experience…
Naomi Simson
People fell connected to a brand because they have relationships with people within that brand.
Naomi Simson
We all like dealing with the people we like and tend to avoid doing business with those that we don’t.
Naomi Simson
A brand promise has to be strong enough that if you fail to fulfil on it, it is painful.
Naomi Simson
If you are going to make a brand promise it better be bold.
Naomi Simson
Business is a people sport.
Naomi Simson
Without being audacious, sometimes nothing will ever happen.
Naomi Simson
Advertising does not build brands – people build brands.
Naomi Simson
In my twenties, success meant going to the shoe shop and buying any pair of shoes I wanted without looking at the price-tag. In my thirties, success was about my children, their health and our family. It meant having a warm and constructive home-life. In my forties as my children have now almost left home, success to me looks like how many people you can make a difference too…
Naomi Simson
I started the business with a marketing plan and a cash flow forecast. I didn’t pay myself for about 10 months.
Naomi Simson
People won’t judge you by the jobs you like doing but by the jobs you don’t like doing.
Naomi Simson
Why would you want to work 80 hours for some other bugger when you can work 80 hours for a family you love?
Naomi Simson
If you’re not passionate about something don’t do it.
Naomi Simson
There’s a saying somewhere, ‘give a job to a busy person and it will be done’; well, I say give a job to a busy mother and everything will get done!
Naomi Simson
[In April 2007.] A straight no is always better than no decision at all.
Naomi Simson
[In April 2007 on the best piece of business advice She ever received.] Run your business as you would live your life, staying true to your personal values. And above all be you.
Naomi Simson
[In April 2007.] I have a marketer's brain, not a technical one…
Naomi Simson
[In April 2007.] You are here to serve your people but unfortunately you can't be all
things to all people.
Naomi Simson
[In November 2007 with Naomi being aged 43, husband Peter 51, and two children Natalia aged 11 and Oscar aged 9 on originally meeting her husband.] We met at my office in Melbourne in April 1991 and were married on New Year's Eve nine months later. I was working as a marketing manager for Ansett and Peter was working for Westpac in Sydney. My first thought about him was, 'He's full of himself.' But I also thought he was interesting and highly intelligent. He's unflappable and has not one essence of drama in him. I started the business in 2001. Peter joined in 2002. It was stressful initially. I wanted to have a stand at a corporate gift fair and Peter said to me, 'You've got to be joking. Do you know what our revenue is?' We had an almighty row. The stand was hugely successful. I didn't need to say I told you so.
Naomi Simson
[In November 2007 on being in business with her husband Peter.] The lines are now clearly drawn in our business - I'm creative and marketing and he's accounting and compliance…We have also split responsibilities for the children. I am director of Natalia's school stuff and Peter is director of Oscar's school matters. It makes one person accountable and it works really well when both of us are busy.
Naomi Simson
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