Stefan Persson Quotes

102 Stefan Persson Quotes

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[In 1996] We are often asked when H&M will open stores outside Europe. At the moment we have no concrete such plans. But Asia, the U.S. or Eastern Europe could be in the cards in the future.
Stefan Persson

[In 1996] Fifty years have passed since H&M opened its first store. Since then, we have continued to change and review what we have learned and implemented.
Stefan Persson

We can definitely look back on the past 50 years with pride and happiness. Hennes & Mauritz is moving forward with great enthusiasm and optimism.
Stefan Persson

Nineteen ninety-seven was the year that H&M turned 50. It was also our most profitable year ever.
Stefan Persson

[In 1997] Sales outside Sweden accounted for nearly 80 percent of Group turnover.
Stefan Persson

[In 1997] Germany is our single largest market, generating approximately 30 per cent of the Group’s total turnover.
Stefan Persson

[In 1997] If we continue to expand at the same rate, we will employ between 1,500 and 2,000 new people each year. Consequently, we work hard to spread the H&M spirit without losing the enthusiasm of a small company.
Stefan Persson

One of the fundamental conditions for successful competition is good products, of course. And to offer our customers the absolute latest fashion.
Stefan Persson

[In 1997] We have 55 designers who co-operate with our buyers to create H&M’s clothing collections.
Stefan Persson

We maintain competitive prices by purchasing large volumes and use few middle men.
Stefan Persson



We are cost-conscious at every stage.
Stefan Persson

Our ambition is to work solely with suppliers who meet our stringent requirements for price, capacity, quality and working conditions.
Stefan Persson

[In 1997] Each year, we sell some 250 million pieces of clothing.
Stefan Persson

[In 1997] To continue to expand dramatically, we placed greater focus on our logistics and made major investments in this area during the year.
Stefan Persson

[In 1997] We are facing exciting and eventful years.
Stefan Persson

During 1998, we plan to open some 60 new stores throughout Europe. We are also venturing into the home of fashion itself, France, where we plan to open six stores during the year
Stefan Persson

[In 1997] Germany… is our single largest country of sales even though we only have some two percent of the market.
Stefan Persson

The retail trade has undergone explosive change in recent years. Globalisation has prompted retail chains to move across borders to penetrate new markets at an increasingly faster pace.
Stefan Persson

It is important to have a constant flow of new, interesting and exciting goods, to have customer-friendly stores and to combine different products in a clear and simple manner.
Stefan Persson

While our past success is pleasing, it will not help us in today’s tough competitive arena. Fashion constantly changes and so do our customers.
Stefan Persson



We must continue to listen to what people need and desire. We must continue to be flexible and fast and keep our fingers on today’s pulse yet maintain the intuition that enables us to identify and capture new ideas.
Stefan Persson

They sometimes do not understand that you have to sow before you can reap.
Stefan Persson


Bonus

Customers appreciate our strong offering, with a wide and varied range of inspiring fashion for everyone.
Karl-Johan Persson



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