Stefan Persson Quotes

102 Stefan Persson Quotes (H&M Quotes, Hennes & Mauritz, H & M)

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Being first in a market is not everything. Customer loyalty is.
Stefan Persson

Loyalty is not won by being first. It is won by being best.
Stefan Persson

[On opening the first H&M store in London] I stood outside [the London store] trying to lure in customers by handing out ABBA albums. I still have most of those albums.
Stefan Persson

We believe that no one should have to choose between price and quality, between price and fashion, between price and service.
Stefan Persson

You have to sow before you can reap.
Stefan Persson

We are not creating fashion.
Stefan Persson

We are an independent force as a design unit.
Stefan Persson

We take inspiration from life as we see it.
Stefan Persson

We are very people, and customer oriented.
Stefan Persson

Fashion constantly changes and so do our customers.
Stefan Persson



H&M never stops developing.
Stefan Persson

[In 1997] A store is more than a place to buy something. Today’s customers seek inspiration and experiences.
Stefan Persson

[In 2002] I do not know if analysts need all that really what they want to know today from us…
Stefan Persson

Everyone steals with their eyes.
Stefan Persson

[On being able to keep 95 percent of the range the same in every country] It might be a bit boring that all countries are alike, but that’s good for a global company like H&M.
Stefan Persson

It always takes a lot of money to go to a new market.
Stefan Persson

[On comparing H&M and Ikea in 2001] Ikea is very Swedish and promotes itself as a Swedish company. We do not.
Stefan Persson

Sweden is not the centre of fashion.
Stefan Persson

Common sense. The commercial sense.
Stefan Persson

Flexibility and speed.
Stefan Persson



Cost awareness is... crucial if we are to survive...
Stefan Persson

I will always have an active interest in the development of the company...
Stefan Persson

In our industry, being first in a market is not everything. Customer loyalty is. And loyalty is not won by being first. It is won by being best.
Stefan Persson

No one should have to choose between price and quality…
Stefan Persson

What is the secret of our success? Primarily, it is the combination of fashion, price and quality that provide unsurpassed value to the customer.
Stefan Persson

We have made our requirements more stringent…
Stefan Persson

[In 2007] Hong Kong is a good fashion city.
Stefan Persson

The interest is enormous. There's good potential in the Asian market.
Stefan Persson

[On Asian expansion plans in 2007] This is the first store. Let's wait and see.
Stefan Persson

[In 1999 on deciding to become Chairman instead of CEO at the age of 51] I think it's time to let young and competitive people show their skills. As a working chairman, I can more fruitfully spend my time on strategy issues and company policy.
Stefan Persson



[H&M’s business motto] Fashion and quality at the best price.
Stefan Persson

[On producing fashion and quality at the best price] It’s something we learned to do pretty well.
Stefan Persson

We are very eclectic in our designs.
Stefan Persson

Sure, we are aware of the [fashion] collections, but we look everywhere - to outrageous street fashions, to what people are wearing in normal situations, to clothing from other cultures, to what is worn in films and at parties and in pubs and restaurants. We are not creating fashion. With our volumes, it would be too risky to do that. But we are an independent force as a design unit. We take inspiration from life as we see it. And we differ from ivory tower designers because we are very people- and customer-oriented.
Stefan Persson

[In 2004] To grow by 200 stores per year, from 150, I don't see that as a problem. It is possible that we will take the step to (Eastern Asia), for example to Japan. Russia is also a possibility.
Stefan Persson

[In 2002] The tremendous ups and downs in the stock market, I do not understand…
Stefan Persson

We had a little too much set to very trendy clothes…
Stefan Persson

[In 2002] It can be dangerous to reveal too much and focus too heavily on the short-term orientation of the financial markets, instead of developing long-term visions and ideas.
Stefan Persson

The continued expansion of H&M would have been hindered without someone else’s money. Now we are on the stock market and have to live.
Stefan Persson

[On stock market analysts] It is not our job to run after their expectations, it is their job to interpret our results correctly.
Stefan Persson



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